In addition, we have been effective in controlling illegal activities such as "Going Out of Business" scams. BEFORE, there were half a dozen of these operating during the year-end holiday season. Unsuspecting customers would believe they were getting bargains at "up to 70%" off. When the sales season was over, the retailer would simply remove the sign and continue to operate; months later the "Going Out of Business" sign would go up again and the cycle would start over. These activities existed for many years before we documented these deceptive practices and pursued enforcement with the Department of Consumer Affairs. TODAY, those offending businesses are truly - "Out of Business."