Section I: District Background and Review of Fiscal Year 2012 Activities

A. Neighborhood Needs Assessment

       The Fifth Avenue BID provides supplemental security and sanitation servicesand lends assistance to visitors to the Fifth Avenue and 57th Street neighborhood. We also provide a Christmas season tree display at the Pulitzer Fountain and act as an advocate for the district on issues that are important to our members.

       Since the district was established in 1993, our work with the New York City Police Department has contributed to a most dramatic drop in street crime as described in the Security section of this report.  

       The recent "Great Recession" has had minimal impact on Fifth Avenue; vacancies remain low and rents remain high.  In a New York Post article written three years ago the district was described as follows:
 
But Fifth Avenue from 49th to 59th street seems immune to the malaise.  While many Midtown avenues and streets have canyons of store space up for grabs, Fifth's golden half-mile is full, except for the Brooks site and a tiny space recently abandoned by Sergio Rossi.  (NYP, June 2, 2009)
 
       Less than a year later, at 666 Fifth Avenue, the location mentioned above as "the Brooks site" set a new record when Uniglo announced that it had signed fifteen year lease for $300 million or $20,000,000 a year which topped the Gucci lease of  $16,500,000 at Trump Tower.  And the "tiny space recently abandoned by Sergio Rossi" has been replaced by a Swarovski store.
 
In another summary about our retail space, Cushman & Wakefield reported that once again Fifth "remain(ed) the most expensive shopping strip in the world" topping out at $1,850 per square foot.  That was written in early 2011.  In 2012, as retail space was becoming less available, the per square foot cost on the
ground floor had risen to $2,750.
 
       On West 57th Street, there is a different kind of revitalization unfolding. Another New York Post article described a bidding war between developers:
 
Like players in a high stakes Monopoly game, (developers) lately have snatched up prime addresses along West 57th Street, . . . aspiring to create a higher rent strip.             (NYP, Feb., 27, 2012)
 
       This is an economically strong district; what it needs is supplemental security and supplemental sanitation so that all of our businesses will have a customer friendly environment.
 

B. Review of Accomplishments
 
SECURITY
 
       When the Fifth Avenue BID plan was conceived twenty years ago, we had very visible signs  of poor security practices within this district.  There were 3 Card Monte frauds operating without  interference; there were pick pocket teams so obviously working the area that Tiffany & Co. produced a video showing
their modus operandi; and there were illegal street peddlers selling counterfeit merchandise openly just outside the stores selling those legal products.
 
       A walk down the Avenue today presents a vastly different atmosphere than the beginning of the 1990s: the 3 Card Monte games are gone, the pick pocket teams have mostly dried up and the sale of counterfeit merchandise has greatly diminished.
 
       This is not to say that there are no security issues within the district.  The relatively new problem of aggressive CD peddlers who intimidate pedestrians to “buy” their products, is an example of a current criminal activity that we must monitor and address.  In April of 2012 there was a robbery by a CD peddler that not only illustrates this issue but also perfectly depicts how we work with local police to curtail these incidents.
 
       A group of Asian tourists approached one of our security officers in front of 677 Fifth Avenue and informed him that one of them had just been robbed by a group of three CD peddlers near 53rd Street.  After taking a description and notifying our dispatcher our security officer spotted a Midtown North police car, flagged it down and they proceeded to the location of the robbery.  Our security
officer spotted one of the robbers hiding behind a food vendor and assisted the police officers with the arrest.
 
       This kind of cooperative enforcement become a deterrent when the word spreads among the street people; illegal CD peddling dropped sharply over the next few months.
 
       The following chart of the seven major crimes tracked by the Federal Government is a snapshot of the progress made during the last eighteen years.
 
FBI MAJOR CRIME INDEX
    5TH BID DISTRICT
         1993-2012
  1993 2012  
Felonious Assaults
 24  2  
Burglary  15  0  
Grand Larceny
 712  44  
Auto Theft
 2  0  
Robery  40  3  
Rape  0  0  
Murder
    0 
Totals  793  49 -94.8%
   
       In addition, we assisted over 243,000 visitors to our district and logged 41,352 man hours.
      
SANITATION
 
       Our BID also provides a high level of supplemental sanitation services.   In FY12, we logged 14,144 man hours of Clean Team projects.   As with our security team, this was a slight decrease in our overall hours but there was no appreciable change in our level of service.  Most of this work centered around the daily routine of keeping the district clean and of free of overflowing trash receptacles.  For the year we stuffed 101,250 trash bags, removed 392 graffiti tags and, working with our contractor, provided 572 supplemental truck runs beyond the Sanitation Department's normal
pickups.
 
 
             Fiscal Year 2012
         Income and Expenses

 INCOME:  
Assessments
$2,715,554
Interest
4,360
Total Income
$2,719,904


EXPENSES:

Sanitation
$680,450
Security
1,595,646
Holiday Trees
29,396
Admin Payroll
242,801
Admin Rent
21,684
Admin Insurance
6,486
Audit Fee
11,253
Fringe Benefits
126,936
General Office Expenses
16,590
Equipment & Supplies
2,217
Travel & Conferences
4,510
Dues & Subscriptions
7,798
Depreciation
8,316
Total Expenses
$2,754,083
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